.XXX will be launching shortly and Network Solutions® is
working with ICM Registry to provide informational services for
our customers that wish to take advantage of the launch and
register domain names.
Adult webmasters or intellectual property holders in the
Adult space, and general intellectual property holders have
special application windows called 'Sunrise' periods which will
occur in advance of the general launch and availability of the .XXX
Detailed information about the process and timing is
available at the ICM Registry Website at these links:
.xxx is already synonymous with adult entertainment, so
domain names ending .xxx are immediately adult relevant.
Several Ultra-premium generic .xxx sites will not be sold;
instead they will be used as directory sites to promote
developed .xxx sites.
With over 195,000 applications for .xxx domains, we've
already proven the wealth of opportunity for .xxx.
.xxx sites will be promoted as safe and trustworthy: they
will be labeled and verified.
.XXXTRA BRAND PROTECTION
Non-sponsored community IP Holders can apply (in Sunrise) to
reserve names from registration without ongoing fees.
$10 from each domain per year will be donated to the
International Foundation for Online Responsibility (IFFOR).
- IFFOR is a non-profit foundation tasked with setting
the policies for .xxx domains.
- The policy guidelines are strictly organized in the
IFFOR charter and no policy can be implemented outside
- More information can be found at its website:
The adult industry has been a substantial part of the
Internet since its inception. However as the domain name system
has dramatically expanded, it has become increasingly difficult
to identify what individual websites offer without actually
Despite a very large online market for adult entertainment,
large sections of society do not wish to come into contact with
its products and as such .XXX provides both willing consumers of
adult entertainment and those who wish to avoid it with an
easily identifiable mark - the end of the web address.
For adult entertainment providers, those voluntarily
identifying themselves as compliant with a comprehensive set of
Best Business Practices that are part of the registry policies
can provide more predictable revenue streams, greater customer
retention and fewer complaints, as regulators and others will
see adult entertainment providers take a proactive and
responsible approach to their web presence.